According to Tony Wright, analyst at Rescue Time, an automated time-tracking and management company, the game ate up practically 5 million hours (4.8 to be precise) or 549 years of employee time globally.
In the past, I’ve written about what makes a good PPC specialist and what makes a good agency; but today, I want to talk about what makes a good PPC client. Obviously, in the long run, the client is always right, even when they are wrong.
In today's Search Ads column, "Tips for Being a Great PPC Client," Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship.
No words more true could be said of the state of search engine marketing today. Despite the various dichotomies of many dispersed advertisers, the use of the ubiquitous “long tail” has been an assumption that search engine marketers have been...
In today's Search Ads column, "The Long Tail Is Dead -- Long Live the Long Tail," Tony Wright has some tips for playing the long tail in today's SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is...
Attention, college students! You no longer need to donate plasma to get beer money. Quit your part-time job, buy a digital camera and a notebook, and walk down the street. Take pictures of every business you see.
In today's Search Ads column, "Google's Local Search Land Grab," Tony Wright tells you how you can help Google to digitize local search information, and help yourself in the process.
Some time ago, I wrote a column calling out Microsoft for customer service in its search practices. I know that the folks at Microsoft “heard my plea” because they contacted me, and we came to an understanding.
In today's Search Ads column, "Microsoft adCenter Could Win the Search Battle," Tony Wright explains why he thinks Microsoft adCenter can win the search wars -- if it can scale the audience.
I believe the best people for running a search engine marketing campaign are those with a bent toward public relations. This may be a bold statement, but one that I’ve felt to be true for more than ten years.
Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week...
In today's Search Ads column, "PR Pros Make Great Search Marketers," Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate in "The Search.
Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search...
It seems like everyone is talking about landing pages again. Having been in this business for a while, I notice these cyclical trends. As the summer months roll around, we often see talk turning to landing pages.
Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages. Wright allows that it can be a good idea to look at your landing pages constantly, testing and tweaking to get that...
When discussing the possible fragmentation of search last week, I asked for feedback on what other search marketers are doing to combat the inevitable click-through drop that occurs during fragmentation.
In today's Search Ads column, "Boosting CTRs in a Search Fragmenting World," Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do to keep your CTRs up.
On July 4, as I sat in front of my awesome New Braunfels smoker watching a brisket simmer, slowly soaking up the wonderful mesquite smoke I kept pumping through, I started to ponder the path my career as a search marketer has taken.
In today's Search Ads column, "The Beginning of the Fragmentation of Search," Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this be the beginning of the fragmentation of...
Tony Wright, like many search marketers, has recommended that clients stay away from Google Analytics in the past. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent...
