Tom Petty said it best. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. They must simultaneously educate and evangelize to clients the merits of SEO, paid inclusion, Web analytics, and...
There are already two Bob Dylans: Tom Petty and Robert Zimmerman. I've been checking out MSN's Jazz Fest video streams (see ClickZ story on this). My first reaction: Bruce Springsteen needs no more promotion.
For instance, Tom Petty released a free MP3 single this week. From The Search Engine Report March 3, 1999 Within hours after Lycos launched its MP3 service in February, the Recording Industry Association of America expressed concerns.