The increased diligence of online ad networks to detect and block invalid traffic sources has contributed to the decline in the overall click fraud rate this quarter," said Tom Cuthbert, president of Click Forensics.
Based on the data we tracked in Q4 2008, it seems that the online advertising industry is not immune to the growing tide of cybercrime during this recessionary period,” said Tom Cuthbert, president of Click Forensics.
Click Forensics president Tom Cuthbert had this to say about the data: Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I mean barely noticeable.
Lycos is one of the oldest and most widely-known Internet brands in the world – reaching 10 percent of the global population with 72 million unique visitors,” said Tom Cuthbert, president of Click Forensics.
A significant percentage of today's click fraud traffic can be attributed to two growing areas of concern for search advertisers: traffic that comes from botnets and from parked domains or made-for-ad sites," Tom Cuthbert, president and CEO of...
I spoke to Tom Cuthbert, CEO of Click Forensics, the anti-click-fraud firm that created the CQC, who said the list was less a list of the search engines' deficiencies, but rather was intended as a starting point that could be easily agreed upon.
The focus of the session was different too, for both the search engines and the others on the panel: Tom Cuthbert, president and CEO of click fraud auditing firm Click Forensics, and John Marshall, CEO of Web analytics firm ClickTracks.
While it's heartening to see an increase in transparency from both Google and Yahoo, advertisers should be wary of getting a false sense of security from these kinds of numbers, according to Tom Cuthbert, president and CEO of click fraud...
The industry average click fraud rate climbed to its highest level in 2006 and .the click fraud rate for affiliate sites was significantly higher than the overall industry average,” said Tom Cuthbert, president and CEO of Click Forensics, LLC.
said Tom Cuthbert, president and CEO of Click Forensics, LLC. In the second quarter click fraud rose four points to 14.1 percent, compared with the Q1 results of 13.7 percent. In addition, this time they broke out click fraud rates in terms of high...
Postscript: Tom Cuthbert, president and CEO of Click Forensics emailed: Thanks, Tom! The big caveat to keep in mind is that this rate only takes into account data from those who are part of the Click Fraud Network, which is backed by click fraud...
