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Toll Free Phone Number

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  1. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    If an ad or listing doesn’t have local relevance at the time of action, the consumer will move on to the next business so including local phone numbers rather than toll-free numbers is helpful. As much as 73 percent of mobile users surveyed for the...

  2. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    The service works by auto-generating unique toll-free forwarding numbers to your business line and tracking the calls on every unique number. Displaying details for name, address and phone number (NAP) did not result in less clicks on ads, but...

  3. Local Online Business Listing Hijacking: Protecting Your Identity

    The would-be claimer tried to change the business name to “Royal Locksmiths” and replace the local phone number with a toll-free number. We called the toll-free number submitted for “Royal Locksmiths” and asked when we could stop in to have a key...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Charter participants included Knight Ridder Digital properties (San Jose...

  5. Real World Trumps Online in Local Search

    Telephone tracking can be accomplished by setting up a dedicated call-tracking line, whereby a unique phone number (local or toll-free) is placed on a Web site or local search advertisement. Number of LeadsCost per LeadTotal Ad CostSales Conversion...

  6. Connecting with Customers through Search Market Research

    To combat this problem, Belanger suggested installing a special toll-free phone number for Website orders. Look to your search logs to mine this crucial market research data. A special report from the Search Engine Strategies conference, August 2-5...