SEO News

Told You So

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  1. Deal With the Big Rocks First

    She told them they were wrong. Website optimization methods focus on incrementally optimizing a site to increase conversion rates. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands...

  2. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.