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  1. Google CEO Larry Page Suffers From Rare Voice Health Issue

    Once again things didn’t fully improve, so I went in for a check-up and was told that my second vocal cord now had limited movement as well. But I was told that sequential paralysis of one vocal cord following another is extremely rare.

  2. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. OK, maybe not "everyone," but certainly a whole bunch of people...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Recently, Mike King at iAcquire told me that his team has a standing 30 minute brainstorming session every single day. Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content.

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    They've bought into the Einstein theory and just can't believe it when told they have to give up their spammy ways. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. For the reconsideration request, I told the business owner to write up the situation in his own words.