Paul Levine Has Left the Building, Kelsey Group Superpages Launches Local Video AdsIdearc's Superpages has launched a beta trial of local video ads on its yellow pages directory. Yahoo Europe Beta Testing PPC Quality Score RankingYahoo has begun...
The new Yahoo Local Maps beta also features larger maps with more "wow" factors, according to Paul Levine, general manager, Yahoo Local. In a major overhaul, Yahoo has significantly upgraded its Maps offering with cleaner maps and integrated local...
It's part of our ongoing effort to bring content into the product, both in terms of number of listings, but perhaps more importantly to expand the depth of content," said Paul Levine, General Manager, Yahoo Local.
The company has taken several steps to improve relevance to get more precise local results, according to Paul Levine, General Manager, Yahoo Local. Levine said that the newly launched service is also more comprehensive than the beta version, with...
Local content represents a $100 billion offline market," said Paul Levine, General Manager, Yahoo Local. Of that, the yellow pages market represents $14 billion in annual revenue, all of which is addressable by search, Levine believes.
