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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Even today most companies average between two and five tests a month. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  4. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Marketing is more complex today than ever. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of keyword traffic data is...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    How do marketers view rank today? Today, many marketers value data from multiple sources. Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. And, "How do we further our marketing careers?