In today's connected world WOM has been augmented but other opportunities to share, +1, like, promote, author, tweet and amplify through real-time channels. His answer: write "awesome frickin' content"!
Today we're making this possible by bringing app activity to Google search results. Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles...
Maybe not today, maybe not tomorrow, but I believe enough in Google's power that they will find you. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
The "Queen of Jazz" is in the spotlight today on Google's homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million albums.
What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
Today's Google Doodle for Earth Day 2013 has a lot to experience. Today we are celebrating Earth Day with an interactive doodle that captures a slice of nature's subtle wonders," wrote Doodler Leon Hong.
The court today reaffirmed an established judicial consensus that the DMCA protects web platforms like Youtube that work with rightsholders and take appropriate steps to remove user-generated content that rightsholders notify them is infringing.
WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites. As someone who codes within WordPress on a daily basis, it's easy for me to sell WordPress to...
Kadanoff's sense is that people are struggling today to understand mobile app analytics. If you're building an app today and want to find your instrument, always look at two products: Apsalar and Localytics.
Pichette said that the multi-screen world of today offers Google many advertising opportunities going forward. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus...
Content marketing has grown in importance in today's search environment and even the best marketers know that just because you publish it doesn't mean people are going to engage with it. SEW spoke with BOTW president and founder Greg Harnett about...
Yahoo also today revealed a weather app for iPhone users, which brings together crowdsourced images from Flickr with local and international forecasts. Yahoo has updated its email app for iPad and Android tablets to allow users to make use of...
Previously, Twitter had enabled advertisers to target promoted tweets around a range of broad topics, but today's changes will enable them to focus in more closely on their intended targets. Twitter has tweaked the way it deals with advertising...
Bing Ads is critically important to the Performance Marketing world because it can help optimize results today, and most likely they could be a huge part of the performance marketing ecosystem tomorrow, but more importantly, Google needs Bing Ads...
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
The number of times that question appears today in RFPs is down significantly, but with the resurgence of the argument I wanted to take a look into it again. Now: Top Sources of Invalid Clicks Today Over the past week I've been reading articles...
Do you think that someone searching for help with their taxes today has some urgency on their mind? Yet here's the Google search results page for "get taxes done" for today: His neighbor finally can't stand it, so he walks over and asks, "Fred...
Google may not be completely altruistic, but they may indeed have a pure desire to advance technology in the world today. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
