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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Here’s what we do know: mobile is between 10 to 20 percent of retailers’ traffic today. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  2. Spooky Google Doodles for Halloween 2014

    However, what we know as Halloween today is much different. Today's holiday brings to mind children dressed up as a character or profession, trick-or-treating, the carving of jack-o-lanterns, and adult Halloween parties for those without children.

  3. Writing Your Way to the Top of Search and Social Results

    In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s content, down to every last title tag, meta description, and tweet. Today’s smart brands are putting their money where the...

  4. Introducing the Local Marketing Adoption Curve

    Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences they provide across the...

  5. SEO Is No One-Trick Pony

    I will attempt to hit upon most of these, today. Today’s SEO This, in my opinion, is "today’s SEO. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about.

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Here are five things you can do today to ensure the recovery surge is going to pay off, and not send you back to the gray area of Panda. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better...