If you optimize your title tag and nothing else, that's 90 percent of the battle. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make...
Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? Other options include entering a Google-provided meta tag to your...
At present, a limited number of partner brands have been included in the beta, allowing them to tag their email content with elements that will be flagged by Now and allow for translation to cards. This is a blue skies vision of what's likely to...
But where many authors drop the ball is by not varying the title of the blog post and the title tag element. As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste.
By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the page will more likely match the broader term. The query’s intent is to make a purchase; Overstock’s title tag reinforces the intent.
Back in the day (which might just be last year), keyword tag stuffing was simple. Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it.
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
After fetching each post's title tag, (necessary because some older articles had numeric, rather than keyword based URLs) I was able to use textalyser and Wordle to visualize the relative frequency at which major terms occurred from 2010 to 2013:
The title of the app determines the URL and title tag of the web page the app is hosted on. Choose a title for the app that reflects the brand and also the app’s function. The world of mobile apps is foreign territory to most online marketers.
Recommendation: First, check if you are implementing the meta robots tag. Similar to the canonical URL tag, the meta robots tag can be both greatly helpful, and incredibly destructive. But what if you find two (or more) of each tag?
This is more for engines than users, and mixing up the keywords, modifiers, stems in your page’s heading and title tag helps your assets rank for a broader basket of keywords, allowing your content to work even harder for you.
Listing the full name of the hotel as the first part of the title tag and meta snippet creates a bold repetition of the original query, adding in some dynamic insertion into the snippet also grabs a users attention - "See 281 candid photos"!
You can enter your Google+ profile URL and the plugin will add the rel=author tag on all of your pages and posts for Google Authorship. You will use the Tags field when creating a post to define your keywords.Allow the search engines to index your...
If the anticipated result is just a traditional blue link, then I want to make sure that the title tag and description tag are meaningful enough to get the click. For years now we have heard the phrase “the year of mobile.
Some companies began churning out a lot of low-quality, thin content that was heavily optimized (from a title tag standpoint). I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been...
A title tag which includes the category name (or related primary keyword “vampire books”), listed first as an exact match before the brand, as Google reads title tags from left to right, placing more importance on the first term.
Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags. On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML.
This is a stylized price tag link that opens up to a dialogue box which gives the consumer more details about the product along with showing product images. Tell ‘em in the Title The titles for each of the annotations have been altered from the...
