SEO News

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  1. Writing Your Way to the Top of Search and Social Results

    In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s content, down to every last title tag, meta description, and tweet. Search and social media writing - we’ve come a long way in...

  2. "Which Update?" Is the Wrong Question

    That’s quite the lack of faith and if it’s well placed (i.e.any of these areas actually could cause a problem) well…that just illustrates the title of this article. While I understand the instinct to relate X to Y and have fallen victim to the...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    However, one pitfall of LinkedIn marketing, according to Brady, is "profile incompleteness," wherein users leave out key parts of their histories, such as their job title. For example, if businesses want to target chief marketing officers (CMOs...

  5. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  6. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. If you only have 1.17 seconds to convince a user to click your listing...

  7. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. Local inventory ads are a new version of a product listing ad. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  8. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google Shopping Feed Update: Title Google Shopping inventory format update puts a hard stop on title characters for products in your data feed. Here is an extremely simplified example of how what updating your data feed for title length would look...

  9. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). More often, you are engaging in an omni-channel...

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  11. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because m.biz is simply taking the title of the page to which they are linking and using it as anchor text: What if I have a page on my site that has a title of "SEO services" and then hundreds...