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  1. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). More often, you are engaging in an omni-channel...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because m.biz is simply taking the title of the page to which they are linking and using it as anchor text: What if I have a page on my site that has a title of "SEO services" and then hundreds...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Buffer calls their customer service team Happiness Heroes, a title that sends a clear message to the customer that their mission to make them happy. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    While the title may appear to be about fitness, it’s really designed for "self improvement" and these are the key areas they cover: It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic...

  8. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    You can sort your spreadsheet crawl doc by title or file name, A-Z. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and...