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Tires

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  1. "Which Update?" Is the Wrong Question

    After all, there’s no point in buying new tires for your car if your clutch is about to die. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is...

  2. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? langId=-1&storeId=10301&catalogId=10701&refine=213503...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Improperly installed batteries - Burnt tires with lots of energy Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  4. Deconstructing Google+

    While others are kicking the tires, you can peek through the fence to try to get a look. If you're anxious to see Google+ in action, you – like everyone else – need to wait for your invite. Of course you can fill out a form to request one, if it...

  5. Ad Group Structure: A How-to Guide for SEMs

    Compare the relevance of the ads above to more targeted offers such as, "Top Waitlist Spots for Chevy Volts" or "Best Prices on Snow Tires for Chevy Tahoes. The process of creating ad groups is complex, even for the most seasoned search engine...

  6. Users and Search Engines Want the Same Things

    Each concept can be looked at separately, but that's like buying one tire at a time -- it takes extra time, it usually costs more, and your car doesn't drive right with mismatched tires. Optimizing your site for users is just as important as...