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Tipping Point How Little Things Can Make Big Difference

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  1. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    However this year, it seems as though we're headed toward a tipping point with a third kind of shopping option. The More Things Change, the More Things Stay the Same Things! Now here at is, the holiday shopping season of 2010, and while some things...

  2. Second Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?

    But the tipping point- the point at which something was done about the names issue, has to do with the Tinfoil Hat Theory. While this is understandable from a business perspective, it also rather proves the point others were trying so desperately...

  3. Social Media Marketers Can Learn Lessons from Paul Revere's Ride

    In his book The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books, 2002), Malcolm Gladwell compares the two alarm riders. It commemorates the anniversary of the Battles of Lexington and Concord, the first battles of the...