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Tipping Point

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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    The data in this study highlights the tipping point for share-of-voice for the beauty business," said Rob Ciampa, CMO of Pixability. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    Clearly a tipping point has been reached and the future will only look more "multi-platform" than it is today. One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell...

  3. The Growing Importance of International Mobile Search

    The wise online operator will be prepared long before that tipping point is reached. The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for saturation point.

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Just days ago we were told it was impossible to stop the corporate censorship cabal, but now this is at a tipping point and amazingly we could win! Consider this next point of view: Mike Mozart, of Jeepers Media, produced a controversial yet well...

  5. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    However, we’re at a tipping point where those first in market, and that understand these four truths, will be able to set themselves apart in the new retail digital ecosystem. As more and more of these devices get into the hands of consumers the...

  6. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    The trick is to determine whether your ads reached those consumers who truly needed to be persuaded or if they reached those who were closer to the conversion tipping point—either they already are or were likely to become customers anyway.

  7. Unified Tracking: Making Sense of Display and Search Data

    The problem is there can be a great deal of overlap, and it's tough to measure the actual tipping point of what pushed the customer over the edge to buy. As digital marketers and agencies seek to fully understand the power of the display/search one...