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Tipping Point

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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Look at wearable's for example, the tipping point is coming soon. That's a great point. Where Content and Optimization Meet: The Point of Creativity This is how Loni Stark, director of product and industry marketing at Adobe, helped described the...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    The data in this study highlights the tipping point for share-of-voice for the beauty business," said Rob Ciampa, CMO of Pixability. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    Clearly a tipping point has been reached and the future will only look more "multi-platform" than it is today. One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Just days ago we were told it was impossible to stop the corporate censorship cabal, but now this is at a tipping point and amazingly we could win! Consider this next point of view: Mike Mozart, of Jeepers Media, produced a controversial yet well...

  6. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    However, we’re at a tipping point where those first in market, and that understand these four truths, will be able to set themselves apart in the new retail digital ecosystem. As more and more of these devices get into the hands of consumers the...

  7. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    The trick is to determine whether your ads reached those consumers who truly needed to be persuaded or if they reached those who were closer to the conversion tipping point—either they already are or were likely to become customers anyway.