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Tipp Ex

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  1. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand campaign for Tipp-ex, the stationery product which helps you "white-out" errors so that you can write over them.

  2. YouTube Annotations: 32 Ways to Bait a Bear (& Spark One Amazing Idea For Yourself)

    So far the Tipp-ex videos have got 8 million views (probably a lot more but there are no statistics on the variable endings), but just checkout the creativity of Youtube Streetfighter from Patrick Boivin from creative agency Woolf+Lapin.