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  1. 5 Rules to Effectively Use Press Releases for Links

    I remember the first time I used a press release, the nice guy I talked to on the phone actually gave me the tip. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. Top Tip 2: Take the road not being taken to find link bait success. Top Tip 3: Showcase your personality and relate to your...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    And for the business owner, his poor WOT score was just the tip of the iceberg. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Tip: Leverage formulas noted below! Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels.