Now link penalties are not as new as the other penalties mentioned here today, but the aggressive nature at which Google is applying them is a new phenomenon under the Penguin updates. So many times, by accident even, someone on a team acquires...
Google pays CEO a buck, 4 other execs get $124 million – APNikesh Arora, head of Google's business operations, gets $467 million, others not mentioned. If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms.
To truly have an impact you must keep your eyes open at all times and respond quickly to comments or questions posed by your followers. Even if you are utilizing a third party service such as HootSuite, Sprout Social, or SocialOomph it is still a...
Branigan mentioned the much-hyped New York Times new article template (still being rolled out on all platforms) – as an example of this. Now that we've established what kind of architecture we're talking about here – digital realm architecture...
When you’ve seen the pictures 1,000 times in the emails from your daughter, you know. The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe...
I’m reminded of this, as I look back on the past 10 years that I’ve spent in SEO and can think of all of the wonderful people who helped me along the way. The biggest error I've seen is assuming we can read the hidden intentions of any other...
I’ve included a breakdown of the Share of Voice performance statistics below, let’s focus on Rank though you’ll see the others mentioned. Officially, “Share of Voice represents the percentage of times your ads were actually shown in relation to the...
As I've mentioned before about social media and links, the ROI of social media in terms of building links is very tricky to measure, especially because of the way it all works together. If you've built 100 great links and the rankings for the site...
Commun.IT groups people by the number of times they’ve mentioned or interacted with you and ranks them based on influence and subject matter. Social Mention: Good for finding how many times a topic or company has been mentioned within a specified...
We've been talking about social media for what seems like ages now. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients may not be on the same wavelength.
Big brands have thousands of keywords that are mentioned thousands of times each day. It will, however, still be visible on the next page, and in cases where the negative message is situated on a domain like CNN.com, it's very hard to beat it (10...
If you've ever been reading an article and a very offensive or inappropriate ad was displayed near it, you will understand why I say this. Use all the tools I mentioned (and anything else you can find) and put a unique spin on it.
Each of our respective result pages will be tailored toward those factors I mentioned above. Who cared about how many times your search query listing appeared? A conversion is what happens when somebody successfully completes a goal you’ve created...
They've got original content nailed with their 160,000 members though, so that puts them at a definite advantage. Many times, that's going to be in the form of product reviews and product comparisons.
If 90 percent of the Google population only reads the first page in Google, then let’s control the space and make sure the information they get isn't an affiliate spammer, the-do-not-know-what-we-dos, Demand Medias, eHows, Wikipedias, or the same...
We've all read posts on popular sites where things are usually top notch, yet there's a post that is utter crap, but it still gets attention and may even generate loads of links. I think that if I'd written it for a site with much more visibility...
And, as I’ve mentioned many times, good SEO doesn't revolve around any “one” ranking for any “one” keyword. Most prospects are very keen to know the answer to this one, very basic (but not “simple”) question: “How long until I’ll see results”?
They’ve built great brands that are recognizable and familiar to travelers across the US. If you’re talking about concerts you saw this summer, and you mentioned Madonna, it’s pretty clear who and what you’re talking about.
ES: You mentioned that Google+ was integral to your journey from 0 to 3 million monthly visitors, can you tell us how you utilize Google+? In this case, we've been running our Virtual Star Parties on Google+, where we hook up telescopes live into a...
Have I researched and properly referenced all previously published information I’ve mentioned? Once you’ve run through this list a few times, these points should become second nature and a part of your content creation process.
