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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...

  2. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    That’s the quote I’ve read and heard a thousand times since February 2011. Continually check your inbound links via Google Webmaster Tools, third party tools, as well as double check reports from the SEO agency helping you.

  3. PPC Bid Management: Are You Managing Bids Efficiently?

    Same as before – download times can be long and filters are limited. Rules can be based on multiple layers of data – native reports, Google Analytics, platform specific reports, etc. But it is essential to the health and performance of your campaigns.