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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do you have SLAs in place for response times of reported issues? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions. Second, reported PageRank is going away over time, so the...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both the search and social ads had a click-through rate approximately four and a half times higher than users who only clicked on social ads," Marin stated in its paper. According to Marin, customers also spent more when...

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    When users in Turkey tried to access Twitter, they instead saw a statement that was posted by Turkey's telecommunications regulator (TIB), the Guardian reported. However, many people believe the heart of the Twitter ban issue is over politically...

  6. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    The only way for Hadeed to find out whether this was the case was to subpoena Yelp for the information, the Washington Times reported. A U.S.court has ordered local business review website Yelp to reveal the names of seven of its anonymous reviewers.