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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    This reflects how opinion and coverage of the event, covered extensively on social networks, news sites and blogs, including the CEOs subsequent apology a few days after the event, has dominated interaction with the brand.

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...