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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This means that Google knows about sites as they come online. However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions.

  2. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. New and expecting parents are 2.7 times more likely than non-parents to use a smartphone as their primary...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. These subtle changes throughout the day drove...