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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. In branding yourself as a resource, you're also branding yourself as their go-to source online, and...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This means that Google knows about sites as they come online. However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions.

  4. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. New and expecting parents are 2.7 times more likely than non-parents to use a smartphone as their primary...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...