Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
Don’t expect much more clarity from Google in the future until there is a seismic power shift in online marketing. In a recent New York Times opinion piece, Julian Assange addressed Google’s recent PR work to position themselves as a thought leader...
Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? And a lot of times just getting email out regardless of how it looks still works to some extent for companies.
A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...
I can't go into loads of detail but it was in the UK and for a company that sold garden sheds and garden buildings online. Chris Dyson: In Online Marketing Circles (SEO, Social Media etc) it seems almost impossible to go more than a week without...
It's Time to Add Pinterest to Your Online Marketing Mix. Clicks: How many times users click on your website. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is...
The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012; demonstrating 61 percent of people use online resources to research a movie. Google found that at times of major movie releases...
One firm Beaucoup, which sells flowers online, saw an eight percent improvement in online engagement once it had the Trusted Stores badge on its site. The Trusted Stores program allows retailers to display a badge on their site once they meet...
Keep your company’s online newsroom Twitter-friendly and up to date with fresh content. Create a Twitter account specifically for news and automatically publish all content from your online newsroom. A 2013 TekGroup online newsroom survey reports a...
According to Unruly Media's research, branded vines are shared four times as often as branded online videos and branded content accounted for 4 percent of the top 100 tracked Vines. Have you heard any of these questions in any meetings recently:
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity. Long Live Online Marketing But SEO remains one of the best online marketing channels. Real SEO is the path forward for those who wish to make...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Reading Online Text: A Comparison of Four White Space Layouts You would be surprised how many websites haven't caught up with times in terms of modern day design. How many times have you seen a beautifully designed website that just doesn't do what...
Now the question to marketers and site owners is: • How do we continue to remain relevant online to our audience? The new features for Now include the ability to set reminders to trigger at specific times, right when you need it.
Last year, 47 percent of Yahoo visitors searched online for Mother's Day gifts. After you're done with your first creation, you can start over 26 more times to see all the combinations yourself (or you can just see them all compiled below).
Do Online Video Advertisers Really Need Another Chart? Unruly uses shares, which is the number of times content has been shared on Facebook, Twitter, and in the blogosphere. YouTube has just launched an Ads Leaderboard, which will also be published...
In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular diet that includes a healthy dose of the online marketing conference circuit.
If you have complex goals or you need visitors to step through on online process, you're going to want to put in some in effort here. With the increased popularity of Adobe TypeKit and Google Web Fonts, typographers are alive and well online today.
Tools to create online or offline presentations: But again, promoting more does not mean posting the same link on Twitter 10 times a day! Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction...
