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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: Users who clicked on both the search and social ads had a click-through rate approximately four and a half times higher than...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    These subtle changes throughout the day drove higher lead volume because they were able to maintain higher positions in peak times, while improving ROI in the slower evenings. While their competition was bidding $40 all day, these marketers used a...