Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about it at SES London. AFC tends to have a higher velocity, even if the volume might be different (i.e.a niche topic article vs.a celebrity-driven photo), but...
SES London speakers share their insights. Fake Twitter Followers Become Multimillion-Dollar Business – The New York Times gets your 1,000 fake followers, $9 per month buys 5 retweets a day. Bing hits back on AdWords enhanced campaigns.
In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits across multiple platforms to better understand how consumers...
She is the organizer of Search London, which holds events every two months featuring key search professionals in the industry. Yes, it may be a lot of work at times, as this is a different process than sending 100 emails offering $50 for a link or...
We all set up whiteboards in our respective locations (Philly, New York, San Diego, London, Paris, and Tokyo), and used handy tools like Google Hangouts to have live brainstorming sessions. Our team of content strategists and writers took the...
Engage with local celebrities and hyper local websites – in London a once overlooked area (Peckham) has become a major center for street food, and its popularity can be largely traced to local food bloggers like Helen Graves championing the area.
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds SEO Has Changed Forever By doing this, you can set goals and create a robust creative content marketing roadmap...
This can spike during events with a global appeal, such as the London 2012 Olympics. This meant they were now spending seven times more minutes on apps than on the mobile web. In social media terms, the future is rarely predictable.
There’s only one video from the London Olympics (PEven the Super Bowl – supposedly the ‘biggest advertising event in the world’ – only managed to fill two of the top 20 places. For example, The Force: Volkswagen Commercial has been shared almost...
Most (not all) conferences will give you a free conference pass as a speaker, which makes it much easier to get your boss to agree to let you leave the office for a week to go to locations including London, New York City, Toronto, San Francisco...
London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. Bieber’s tweet, “RIP Avalanna.i love you” was retweeted over 220,000 times and favorited by 100,000 people.
The use of mobile applications to keep track of the Olympics is also huge, with the chief information officer of the London Organising Committee of the Olympics Games (LOCOG) revealing last week that its official results app had been downloaded...
Let’s say you’re in the travel business, and you have something to offer those who plan to attend the Games in London. If you’re promoting trips to London over the December holidays, for example, you’ll want to stay away from Olympic terms – and...
While their article focused on the current culture among London startups, it should also offer a bit of a reality check for outspoken Nextag CEO Jeffrey Katz. To paraphrase the article’s lesson Katz should learn: the reality of creating a...
On June 30, the red carpet event of Harry Potter and the Deathly Hallows - Part 2 was live streamed from Trafalgar Square in London on the Harry Potter channel. On April 29, The Royal Wedding of The Duke and Duchess of Cambridge was live streamed...
Buckingham Palace, Big Ben, and Nelson's Column in London, England Google Fiber starts with 100 times more fiber than any source of fiber available today. This smarter fiber delivers just what the body needs to sustain activity, energy and...
Interestingly each show seems to have its own personality, particularly when comparing shows like New York and London, and so I try to make myself available for as much of the circuit as I can. In other words, if the value of what you learn at SES...
Google is profiting from ads posted by illegal London 2012 Olympics ticket resellers, the BBC reported. Selling tickets on the open market without permission from the Olympic authorities is a criminal offence in the UK under the London Olympic and...
If you’re searching for car rental from your phone at Heathrow, it’s pretty safe bet you want a rental company in London and need a car right now. Many times, a search query can have ambiguous intent (does “Paris hotels” refer to Paris, France or...
The final list was unveiled at the Social Video Showcase event hosted by Unruly at the IAB UK headquarters last night in London. Headquartered in London, Unruly has delivered, tracked and audited 1.34 billion video views and executed more than 1...
