Often times, there's a lot of manipulation necessary to make those two things (product content and user intent) speak with one another. PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per...
No longer does being a journalist only mean attending at minimum a four-year university and working your way up the chain in a traditional print publication house, such as The New York Times or The Boston Globe.
Here are the top 10 sites which appear in news integrations on Google.com (the number of times they appeared are in parenthesis): patch.com, (4,352) huffingtonpost.com, (3,530) go.com, (3,140) nytimes.com, (2,141) washingtonpost.com, (1,873...
AFC tends to have a higher velocity, even if the volume might be different (i.e.a niche topic article vs.a celebrity-driven photo), but there will (most times) be relative benchmarks of similar topics that serve as a measure of success.
Keeping all current and former tests in one place is helpful for those times when a client or boss asks about the results of an old test! The ability to test several ad variations at once is valuable to advertisers.
It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. When an ad was viewed for more than 20 seconds – 20 times the IAB proposed standard...
When this happens, click-through rates for lower positions increase by five to eight times the rate they normally would. Are you seeing less than 10 results in your Bing search results? There's a reason for that.
SSL Duplication: Transactional pages should be housed within a secure socket layer, but there are times when all site pages are duplicated and these non-transactional pages should be forced to render only in non-SSL pages.www/non-www.
This video has received more than 1 million views on YouTube and has been shared thousands of times across the net. Especially now, most of us do a lot more than simply build links or worry about rankings.
Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
Recent information from the Financial Times and The Guardian showing how users access these sites and sheds some insight onto user behavior. Content strategy is all about matching visitor intent with the right message to meet user needs and...
Video ads reached 52 percent of the total U.S.population an average of 82 times during the month. Video ads reached more than 50 percent of the total U.S.population an average of 63 times during the month.
This means you can compare your conversion times to see if your site is taking longer to convert than your industry's average. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports...
Example: Too many times I have spoken with someone of a different culture and thought they were being short with me through email. You may want to consider building out an international presence to help your business grow for many years to come...
Queries are sent out in batches of about 40-60 three times a day, and members of the community can then pitch contributions. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to...
That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". "If you have more money than brains, you should focus on outbound marketing.
Additionally, almost 15 percent of UK mobile users search outside and nearly 10 percent from public transit – this is up to three times higher than in the U.S.population where the most popular on-the-go location is in the car.
To truly have an impact you must keep your eyes open at all times and respond quickly to comments or questions posed by your followers. Other times however, social media listening proves to be a great way to identify negative feedback or...
Desktop webpage load times have decreased slightly. Nearly every county noted a positive trend toward faster page load times on mobile. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the...
A lot of times an app can fit into several categories. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.
