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  1. "Which Update?" Is the Wrong Question

    While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates.

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    And you’ve probably heard this one too many times, but make sure that you set expectations with the agency upfront, and vice versa, so you can both manage them well. Success is also dependent on leadership, project management, and efficient process.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve seen this scenario many times during my Panda work (to various levels). I wrote about this disturbing situation after seeing it many times since February of 2011 when Panda first rolled out. And there are times that I’ve seen multiple video...

  4. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In other words, Google Now returns twice as many results as Siri and nearly three times as many results as Cortana. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful...

  6. The Evolution of SERPs and User Behaviors

    Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported. That’s 83 times in three years we’ve had to tweak our jobs in order to stay...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Many times we focus on WHAT is necessary, in terms of tasks, and not the WHO. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  8. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...