Google knows that people like the IRS site (when they need it), Wikipedia, or the NY Times. And we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this...
Take total number of conversions times blog percentage. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an...
In fact over 30 percent of respondents stated that they have only used the Internet between two and five times in the previous 12 months to find a local business. BrightLocal has revealed insights from their new consumer review survey looking at...
For example, Sierra Trading Post saw two times higher click-through rates and a five times higher conversion rate when compared to traditional remarketing campaigns. Good news for Google advertisers looking to expand their advertising performance...
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
Increased Load Times: Your website can suffer from code bloat, from unused code snippets that are left over. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an...
Affinity: The level of existing relationship between a user and a brand page, based upon the number of times a user interacts with the brand page. When it comes to your efforts as a marketer, hopefully you have a clear understanding of your...
The volume of data produced is expected to be 44 times greater in 2020 than it was in 2009. Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data" in...
Sometimes this is very straightforward, but other times, not so much. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly...
These rich snippets, such as reviews and pricing information for products or show times for events, allow searchers to quickly get a sense of how useful the search listing is. Over the last 12 months we have witnessed a content marketing explosion...
Nanigans wrote in September that the clickthrough rates of sponsored results were 23 times greater than those of marketplace ads, with a 78 percent lower cost-per-click. Facebook recently announced it was going to simplify its advertising options...
In a recent New York Times opinion piece, Julian Assange addressed Google’s recent PR work to position themselves as a thought leader on our digital future. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has...
And a lot of times just getting email out regardless of how it looks still works to some extent for companies. Forty-three percent of mobile email users check email four or more times per day. But did you know that email plays a very important role...
It has always been difficult for Twitter users to get specific stats about their impact on Twitter, such as how many times a tweet has been favorited, the number of retweets, and how many replied a tweet received.
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social...
Debra Mastaler: The arts (music, movies and TV) and education industry have more infographic and egobait pieces done than necessary: how many times can you write an article on how hot Channing Tatum is or how to secure a loan for college?
Clicks: How many times users click on your website. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen...
Google found that at times of major movie releases, searches tended to contain more queries with brand or movie titles in them, such as "Avengers". Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in...
You can definitely do that, but there are times the pages remain and only the links are removed. You might find that you need to go through this process several times during Penguin work. With the release of the much-anticipated algorithm update...
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
