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  1. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In other words, Google Now returns twice as many results as Siri and nearly three times as many results as Cortana. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful...

  3. The Evolution of SERPs and User Behaviors

    Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported. That’s 83 times in three years we’ve had to tweak our jobs in order to stay...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Many times we focus on WHAT is necessary, in terms of tasks, and not the WHO. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  5. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Hard to believe? Take a look at U.K.department store Selfridges, which last...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  8. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a half times more influential and trustworthy than sites like Angie's List. They declined the offer, but Yelp allegedly made...

  9. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. I have been asked this frequently enough that I decided that an article on this topic...