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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers taking a negative action. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. If you've been managing pay-per-click campaigns for a while, you probably know...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Keying in on timely topics is a natural alignment, but marketers should strive to go another level or two deeper and customize content based on audience types and buying stages. Now, content marketing has established itself as the backbone to...