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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The next morning Lisa walked into a war zone. You don't need to spend a ton of time on every platform, but you do need to be accessible there. Join us next month when all will be revealed next time, exclusively on Search Engine Watch.

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    New Year's Eve is possibly the only event that is celebrated all around the world regardless of religion, culture, and race, but with one important characteristic: it's based on time zone. While religious events, like Christmas, Rosh Hashanah, or...

  4. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...