The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time.
Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly. When we don't isolate keyword (exact match), and when ad positions vary, how can...
After installing Facebook’s conversion code, I let the campaigns run for a little over a week and confirmed that the numbers matched (within an acceptable variance) with my client’s back-end reporting system.
Mobile, by comparison, accounted for 13 percent of the searches but only 3.62 percent of the conversions – and that variance is the challenge some marketers are having to deal with. Research by Google bears this out with some significant figures...
The variance is so high that they now focus their spend entirely on Facebook. The people who click Facebook ads are truly loyal Facebook users (I won’t quote the time-on-site stats here). These ads, which act very much like display ads (and are...
Time variance – Ensure you have the ability, technology, and resources to measure these over a period of time so you can analyze performance, identify trends, and implement appropriate action. Now actually managing a global SEO is campaign is a...
All sectors saw meaningful geo-variance across locations. The research found that 69 percent of the time, if you rank in the top 30 for a keyword in one location, you won't rank for that keyword across all other locations.
You can then add layers of additional analysis such as calculating the long term mean, variance, and standard deviation. Pulling the information from web analytics software should be less than 10 percent of the work, with an overwhelming 90 percent...
Content Keywords: Which give and idea of keyword variance in the index and relevance It's high time we moved on from quantitative metrics to qualitative metrics. Security: If the site safeguards the user's privacy and the user feels confident in...
Geo-Variance Research Explores Search Results Across 10 U.S. Linkdex notes, “When we began our research, and when we selected the verticals to look at in greater detail, we expected to find a different level of variance across different verticals.
That being said you’ll also be appearing on the Chitika network and Huffington post so the traffic mix has variance in quality. You’ll learn over time and through testing the different ins and outs of the traffic mix and can make changes accordingly.
While reviewing data across clients should normalize much of this variance, it’s not perfect. I’m feeling less confident about the CTR variance, though. The data covers a span of time during which other optimization activities were taking place.
If and when it comes to that, this will be a big deal, especially the variance by keywords. But I can see a time when it varies from 10 to 20% depending on the query. When Google rolled out their encrypted search, loss of query data including the...
Actual – You can use the Scorecard to track performance vs.goal, calculate the variance and use that to make changes mid-campaign or improve the accuracy of future forecasts. No marketing department has infinite time or money.
Optimizing for SEO really paid off for several of these Fan Pages," states Widman, pointing to the large variance between pages and specific pages that received a really substantial portion of their traffic from search sites.
Slingshot SEO cites one of the key factors in the 18.2 percent variance from the Optify study: "Optify’s insightful and thorough study was conducted during the holiday season of December 2010," reads the study.
Geographic variance Plant the right keywords at the right time, and you’ll have wonderful results. Stay on top of trends, and understand that your keyword list will ebb and flow over time. Keyword selection drives the consumers that will see your...
By increasing call center staffing on Saturdays only (Sundays remained constant for the time being), the weekend lead variance improved significantly and drove increased quality lead volume at a CPL that was consistent to that of weekdays.
Depending on the depth of your link portfolio, too many of these links can crush your link variance ratio. Simply put, it's not worth the time. The following is a detailed breakdown of all link major link building tactics, accompanied by an...
A lot of marketers in the search engine optimization (SEO) and paid search communities have come out of the woodwork complaining about the wide variance in volume projections in the new version, compared to the old.
