Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
Although geared towards the travel industry, I believe everyone who is thinking about this could benefit from reading: Getting Serious about Inbound Marketing Are you writing for search engines or are you writing to build an audience?
In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer travel ideas,” “beach vacation spots,” etc. If you’re just looking at conversion data in the PPC engines, broad keywords...
BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across five major cities. Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.
How many incremental email sign ups, article downloads, or contact me forms will you need to generate with search and social marketing to justify your travel? To calculate the ROMI of going to SES New York 2012, you can start by using the form...
A business located on the Florida coast sells scuba (diving) charters, training, travel services, and one day dive trips to ship wrecks. My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses...
Your optimized pages act as the oxygen being delivered to the heart (search engines) so that that it can travel through the rest of the body (the SERP). By adopting strong SEO and social strategies, you can diversify the way you raise your brand to...
Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...
With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...
Search clicks to travel sites from the Big 5 search engines (Google, Yahoo, Bing, Ask, AOL) are up 10 percent year-over-year reaching to 272 million in June 2011. Because the online travel purchase can take some time to develop, the earlier you...
The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...
The deal, 9 months in the making, will see Google develop and license travel software that would be available to rivals to avoid falling into the realm of anti-competitive. Federal Trade Commission antitrust investigation after the Justice...
Google's acquisition of ITA, which would give it access to flight data to enhance its vertical travel search offering, is still being looked at by the regulators and facing a stiff lobby from the vertical search engines with which it seeks to...
Bing Feature Update: Check the cheapest airfares in a blink with Bing Travel's new Autosuggest Flight Prices - Bing Search Blog Tips and tricks for Travel advertisers - Google Small Business Blog We have seen recipe, real estate, books, prices, and...
Bing Feature Update: Compare Travel Destinations & More - Bing Search Blog Can Search Engines Compete on Privacy? The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages...
Travelmatch debuts travel search engine with backing from Lastminute.com founder - TechCrunch Europe Having worked for the law firm representing ITA - the travel software company Google is seeking to purchase - Christine Varney, the U.S.
Andy Atkins-Krüger: Travel didn't do well at all in Europe. We saw many foreign brands (including U.S.shopping portals and travel portals) entering into the Japanese market regardless of the economy for which we were involved in terms of SEM.
By directing users to Google services, Google can make its offerings take off in a broad class of services -- be it health, finance, maps, video, travel, or otherwise. There are no squatter's rights in the search engines.
