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  1. Autobytel Hopes to Usher in Second Phase of Automobile Search

    In addition, Autobytel member dealers will have the opportunity to remain in front of potential buyers no matter where they are in the purchase cycle. Vertical search is already providing tremendous value for consumers and businesses in industries...

  2. What's the Buzz Behind Behavioral Advertising?

    And this can decrease conversions, because while in actuality the targeting worked as it was supposed to, it resulted in targeting the wrong family member at the time the ads were shown. For example, the person who frequents sporting sites might...

  3. Marketing in the Search Tail: Is the Pain Worth the Gain?

    Click here to learn more about becoming a member. Click here to learn more about becoming a member. These people aren't entering words like "travel" or "books. A longer version of this story for Search Engine Watch members explains how to use...