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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Performing well in local search depends on many different tactics, so finding a partner...

  2. 5 Development Tricks Self-Sufficient Marketers Should Master

    Google Tag Manager was put into place to make our lives as non-coders much easier and limit the amount of effort needed to set up tracking and optimization tools on our websites. Tools like MarkdownPad for Windows and this browser version allow you...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    Time on Page: Uses the time metrics available for the page and works out the average across the pageviews. If you haven't checked your Content Reports in Google Analytics recently, now is the time. If there are pages missing from this list, they...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    We're all familiar with identifying page types, benchmarking, then tracking over time the URLs we want to see in search results. Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and...