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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    However, upon review, we didn't discover any issues with our tracking. Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  4. Is Pinterest the New Darling of Retail Search?

    It's only a matter of time before search behavior starts shifting aggressively to follow this content. With Rich Pins, any retailer with a product feed can now attach real-time pricing, inventory availability, location, and a "buy this" link to all...