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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Every Week - Total Time 15 Minutes: Estimated Time Estimated Time In the majority of cases, this is an excellent time investment; a lot of...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Challenges arise in tracking consumers into the offline...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. Regardless, as an advertiser, you should waste no time in getting at least a basic remarketing campaign up and running.

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new opportunities. When turning the functionality on in your Google Analytics account, you will also find links to Google's...

  6. 10 Shocking Facts About Content Marketing Today

    Automating certain marketing tasks can save your team valuable time that they could put toward other tasks such as lead nurturing. These days, email automation and tracking software make it easy for marketing teams to tackle this portion of their job.

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...