Slice and Dice Your Retargeting Audiences for Maximum Effect After all, you can't be both a paid and non-paid member at the same time, right? message but sent them to the traditional PPC landing page where they failed to sign up the first time.
Every time slice you add, every location you include, they will all report back detailed stats including conversion rates. If a user is near your physical stores, then time of day might be crucial to their chances of coming to the store.
RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time marketing, but it was only one small slice of what true real time content marketing entails.
Today we are celebrating Earth Day with an interactive doodle that captures a slice of nature's subtle wonders," wrote Doodler Leon Hong. There are also birds in the sky from time to time. Last year's animated logo featured a time lapse view of...
Non-branded traffic grows the size of the pie rather than changing how you slice it. Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. Thirty percent of all product searches now begin on...
You can slice by region or category as well. For the first time, an entire generation has grown up watching content on their own terms. They found that that the amount of time Gen C spends watching YouTube on their smartphones is up 74 percent from...
Because Facebook has an almost unprecedented amount of data around its users, the platform can slice and dice audience segments in a highly customizable way. It is time to start paying and targeting users that actually fit their profile and aren't...
Negging that term would slice off a decent chunk of your GDN opportunities. For a long time, the GDN has been a secondary setting within search, so the vast majority of marketers are search-minded when they use the GDN.
Google Analytics users can create advanced segments to slice and dice PPC data like never before, without requiring any technical assistance. Now it's time to take your PPC optimization to the next level with some more advanced analytics.
As I’ve stated before, why shouldn’t Google have a slice of the commercial pie that has been created for all online businesses as a by-product of its own web information retrieval success? And that’s the complainers supporting and motivating the...
Cassandra Oryl is a Principal at Slice Communications, developing creative, insightful, and relevant information that their clients to distribute to target markets in a variety of ways. For example, getting a good quality link will take time, so...
The left-hand column gives you ways to refine your search: you can limit the types of search results like news/images, slice/dice search results by date, limit search results to verbatim matches or to change the geographic weighting of search...
Or head over to the Dimensions tab to slice your data three ways to Sunday. The houses were all identical, and all built at the same time. If the Angie’s List reviewers waited six months before complaining about the poor service they received from...
Linking Webmaster Tools with Google Analytics will give you even more ways to slice-and-dice data. Over the past couple of years, Google has spent a significant amount of time incorporating feedback and making improvements to their Webmaster Tools.
Being in New York, it was only appropriate that we ended the night with a slice of pizza. After his sessions and workshops Ron spent time with the attendees long after the session ended, helping them better understand keyword research and solve...
Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. Although SEO should be an important part of any online marketing strategy, it...
No matter how you slice it, a full on analysis looking for bad links is a ton of work. Once you have your master list, it's time to start simplifying the task a bit. If you have 10,000 or more links to your site, this can seem like an...
The ability to slice and dice later on will make your job much easier. You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. You can see that over a long time period with several segments...
For deeper down the funnel, it means learning how to slice and dice visitor segments to learn where you visitors are (and are not) coming from. At the same time, when viewed through the lens of the filter bubble, there are potential implications...
We thought might be somewhat interesting to see what we'd find if we just removed an entire slice of the web. Google buried this site a long time ago. Ever wanted to find really random sites or articles, but when you search in Google all you get...
