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  1. Social Media Monetization in a 'Mobile First' World

    With people carrying their smartphones around with them 24/7, the opportunity to capture a slice of life on camera is always within arm's reach. Each of these services has built massive audiences in a very short period of time (70 million users age...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    These reports are so powerful because they give you the ability to slice data dimensions like, geography, mobile, days before the conversion, exposure path, keyword, etc. Time Lag and Path Length You can use the Time Lag and Path Length reports to...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Internal links are very important; Boggs explained it's worth the time to go through and look at the number of these internal links and then download the table so you can really slice it and dice it. Export the links into an Excel spreadsheet and...

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Slice and Dice Your Retargeting Audiences for Maximum Effect After all, you can't be both a paid and non-paid member at the same time, right? message but sent them to the traditional PPC landing page where they failed to sign up the first time.