The Platform-Shifting Digital Media Consumer The series finale of "Cheers" was watched by 84 million people, which is more than double the all-time highest rated episode of "American Idol". Famed "Seinfeld" episode "The Contest" had more viewers...
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
At that time, the group only had 200 members. Now it's time to start building relationships. You stay current with shifting market dynamics. Be valuable and loyal to people and you will have a high return on your time invested.
You don’t have to be good at everything, but you have to have enough exposure and experience at all levels of the marketing “stack” to be able to make good calls on how to spend your time, money and other startups resources in order to maximize...
To help drive traffic, marketers are now shifting their priorities to inbound marketing efforts like creating effective content such as such as blogs, webinars, white papers and press releases according to MarketingSherpa’s eighth annual benchmark...
faced by us all as we move further into this new way of living and working, and how shifting to a more human approach enables us to unlock the full potential of all that technology has to offer a modern society.
Research by Google bears this out with some significant figures: percent of (surveyed) consumers started their online shopping research on a smartphone (compared to 47 percent when planning a trip) percent of them went onto a PC whilst 4 percent...
And as 68 percent of CMOs suggest that they are shifting more spend to content-led initiatives in 2013 there is clearly a need to measure how effective that budget will be. Is it improving or declining over time?
Now it’s time to get creative. This list will change over time. Underneath it all, however, tectonic plates are shifting. It costs money and time. Couple this report with time-on-site metrics, pages viewed, and a traditional SEO ranking analysis...
During this time, links were the name of the game, and SEOs were looking for the best balance of cost and quality. Clients are shifting not only to higher-end writers, but to subject matter experts. Contrary to the “predictions,” it wasn't the end...
In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...
In addition to identifying your top-spending competitors, competitive intelligence will reveal which advertisers are winning in terms of coverage (i.e.the percentage of time their ads show up in search results), which is a strong indication of the:
Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday shopping time when they have an increase in ads. In terms of search engine traffic, it started off slow for both...
Apple’s first foray into maps may have been a temporary setback, but more competition in this market will only bring better technology and improved navigation services over time – and those advancements will continue to pull these searches away...
For a long time now English has served as the lingua franca, or common language, of the Internet. The Internet is a constantly shifting battleground, however, and the way people search for information has been undergoing a significant change.
Although this was not clear at the time, Google later said that reconsideration was not possible for the Penguin update. In analyzing Harbour’s own link building strategies I was reminded of the time Eric Schmidt famously called the internet "a...
With a little time and effort it’s amazing how many opportunities can be uncovered through a close evaluation of your account by looking in the following areas: And of course, don’t forget to consider examining keyword expansions made necessary by...
Why not take this time to take a fresh look at your site and the success of your marketing efforts? Sometimes you can be so deep into the inner workings of your site that you can forget some of the smaller items that you looked at 18 months ago and...
As more companies in heavily regulated industries search for cost savings, greater efficiencies for dollars spent, and better matches with modern sources of information, they are aggressively shifting dollars from traditional advertising to...
Usher Lieberman, Director of Corporate Communications at The Find, concludes from the research that the leading companies (among the top 100) are showing signs of shifting towards buttons that indicate a stronger degree of social preference.
