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Time Shifting

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  1. Google Reveals What New & Expectant Parents Search For

    Once the baby comes (and they presumably have less time and money to shop), parents want to make the most of what they have. Through searches and surveys, we can see the increasing reliance on the Web and mobile, a clear interest in conservation...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    If you don't have a content or editorial calendar, now's the time to set one up. By shifting the focus to strategizing about audiences (rather than just producing content), you'll be able to answer some key questions regarding who your content is...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. Spend time optimizing your campaigns and looking at the competition for ideas.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Time shifting of media consumption is now mainstream with a few notable exceptions, namely live events. Likewise, cord-cutting is becoming increasing common, which further accelerates the time shifting trend.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    There won't be standardization in these roles (digital marketing) any time soon. By the time most educational programs have caught up, things have changed again," Weintraub said. According to the Digital Marketing Talent study, there is evidence...