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  1. How to Optimize Your Content Strategy With Social Listening

    While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be better used creating something your audience is asking for. With many users sharing pictures of yoga poses with pristine backdrops, a...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    From time to time, Google updates this manual. Also from time to time, this manual and its contents are leaked. Sharing personal experience is a form of everyday expertise. The last time we reported on the guidebook, we talked about the "Your Money...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time.

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes.

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. The integration of content and SEO at the time of authoring provides marketers with learning, scale, and...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Users that have taken the time to add a photo of themselves and a little...