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  1. Writing Your Way to the Top of Search and Social Results

    The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results and social sharing opportunities. But quality content of 400 words is about what today’s social and mobile readers...

  2. 3 Ways to Form More Integrated Social and SEO Teams

    While sharing the details of your data reporting across these teams will be a more time-consuming task, doing so will help to reveal the areas in need of the most collaboration. If you take the time to follow these specific tips and keep each other...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  5. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long as Google doesn’t release an update or manually devalue...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    We asked the NSA to comment on this, and it says that intelligence sharing is an important security feature and has been for some time. Documents gathered by The Intercept show the system in use in 2007, and call the information that it offers...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user interaction, avoiding a page refresh. Building progressive enhancement sites or fallback pages increases initial build time and expense and...