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  1. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. Take a look at your existing audience and do a quick analysis.

  2. 10 Google Analytics Custom Events That Track the Untrackable

    The use of custom events to record which variation of content your visitors receive is handy because you may want to do a deeper analysis on who saw what. Hopefully it's clear that custom events require equal parts strategy and technical know-how...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...

  4. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The quality of analysis can only be as good as the quality data, and the ability to view data through quality filters. After 40 years of structured data analysis, the rise of unstructured data relies on the data to reveal the relationships inherent...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...

  7. As Goes Paid Search, So Goes the Election?

    In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...