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  1. UKSPA launches structured product classification system

    Obviously as the market matures, having sector analysis and the ability to see how the 1150 sector performs, for example, may be a good way to go. These categories are then divided into subcategories distinguished by a series of four-digit codes.

  2. The secrets of successful energy trading firms

    They were the guys that really institutionalised supply and demand analysis. Traders, a lot of the time, had the ability to decide what they felt was best in terms of supply and trading decisions. We developed average price options, which were...

  3. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. Take a look at your existing audience and do a quick analysis.

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...