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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising is different. Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian...

  2. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge. For example, consumer activity captured online enables an...

  4. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. After placing some basic best practices, we were able to lift the...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. A culmination of several months' work and a year’s planning, ClickZ Live...