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  1. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. After placing some basic best practices, we were able to lift the...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. A culmination of several months' work and a year’s planning, ClickZ Live...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Basically, our ads had found the right person and device. My 3-year-old daughter plays these types of games and uses these kinds of apps all the time. I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Don't be afraid to write first person headlines: For example, the most popular post ever on ViralNova is: But it's got almost everything you want in an outreach email: personalized, non-pushy, and gets the person involved with your content (which...

  5. 4 Critical Elements of a Successful Content Marketing Team

    But it's the difference between reading a description of a person and seeing that person every day of the year. Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with...