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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. A culmination of several months' work and a year’s planning, ClickZ Live...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Delivering the right message to the right person at the right time. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Basically, our ads had found the right person and device. My 3-year-old daughter plays these types of games and uses these kinds of apps all the time. I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Don't be afraid to write first person headlines: For example, the most popular post ever on ViralNova is: But it's got almost everything you want in an outreach email: personalized, non-pushy, and gets the person involved with your content (which...

  5. 4 Critical Elements of a Successful Content Marketing Team

    But it's the difference between reading a description of a person and seeing that person every day of the year. Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with...

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    There can only be one person in the top spot,” said Larry Kim, co-founder of WordStream. You can track an old report from a year ago and compare it to a more recent report,” Kim said. This can show drastic changes over time.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Of course, if you know the person writing the blog post well, or want to vouch for them, or if the author is happy to nofollow their links, then that changes the calculation–it's much more likely that someone is looking for a new audience instead...