I've highlighted keyword ideas that have driven at least three of four conversion actions in a certain period of time. While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site...
Once the date has been selected you will be shown the campaigns and ad groups that experienced the largest change during that time period. Unfortunately, to truly understand how your account is performing, it can take some time.
Often, journalists are looking for ideas and sources to save time. Writers have more responsibility and less time, which creates 70+ work weeks. Some PR experts will recommend pitching the content to multiple sources, at the same time.
The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client used a faulty conversion code; wasn't discovered for 6 weeks), so reporting on sales figures...
The study is one of a similar scale, but this time it's a layer deeper and provides insight by sub-verticals like banking, auto insurance, credit cards, and health insurance. It covered more than 300 million ad impressions over a 30-day period in...
Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. As the table above illustrates, were it not for the...
Search offers moviegoers real-time and on-demand information about movies they are considering seeing. Search query volume (seven-day period prior to release date) Search ad click volume (seven-day period prior to release date)
Period. By the way, there's still time to register for SES Toronto. Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services.
But the IAB findings explain that the period of highest usage of mobile devices occurs during leisure activities at night, rather than during the "on the go" errand-running times of the day. That said, time of day and type of activity have...
Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. We have an ad format that works on mobile and we have identity...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. Time spent looking at competition and other categorically relevant sites is time well spent for all.
In this particular time period, we received court orders in several countries to remove blog posts criticising government officials or their associates. From July to December 2012 Google received 2,285 government requests to remove content from its...
But the fact that this nevertheless happened over such a long period of time and to the wide extent established by us allows only one conclusion: that the company internal control mechanisms failed seriously.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
So each time you create a new piece of killer content, you can go in and add it to your web directory listing, to get noticed as quickly as possible. Building something that can stand the test of time takes time itself.
Rather, it's a snapshot of my observations of mobile and tablet behavior on “average” clients for a few months time period. Examine the page per visit, time on site, and conversions from mobile to determine the engagement from mobile.
Cease all scheduled or planned content for X period of time. The concept of brands becoming and acting more like editorial publishers is becoming more evident, as organizations opted to do what the media is doing, focusing on what is actually...
Yahoo was down compared to the same period in 2012, when its search market share was 13.7 percent. Though Google didn't break its own market share record, there was a new search record: the number of desktop searches hit 20.4 billion for the first...
So, rather than pick through charts after a campaign, they can find out exactly how many shares, views, and comments they are generating during a given time period at the touch of a button. Unruly, a video technology company, today launched a real...
Two ad copies, A1 and A2, were tested using the last 30 days as the time frame. A2 beat A1 by a whopping 30 percent margin in CPA and conversion rate – and, with 400 clicks in a 30-day period, the data was significant.
