Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. We have an ad format that works on mobile and we have identity...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. Time spent looking at competition and other categorically relevant sites is time well spent for all.
In this particular time period, we received court orders in several countries to remove blog posts criticising government officials or their associates. From July to December 2012 Google received 2,285 government requests to remove content from its...
But the fact that this nevertheless happened over such a long period of time and to the wide extent established by us allows only one conclusion: that the company internal control mechanisms failed seriously.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
So each time you create a new piece of killer content, you can go in and add it to your web directory listing, to get noticed as quickly as possible. Building something that can stand the test of time takes time itself.
Rather, it's a snapshot of my observations of mobile and tablet behavior on “average” clients for a few months time period. Examine the page per visit, time on site, and conversions from mobile to determine the engagement from mobile.
Cease all scheduled or planned content for X period of time. The concept of brands becoming and acting more like editorial publishers is becoming more evident, as organizations opted to do what the media is doing, focusing on what is actually...
Yahoo was down compared to the same period in 2012, when its search market share was 13.7 percent. Though Google didn't break its own market share record, there was a new search record: the number of desktop searches hit 20.4 billion for the first...
So, rather than pick through charts after a campaign, they can find out exactly how many shares, views, and comments they are generating during a given time period at the touch of a button. Unruly, a video technology company, today launched a real...
Two ad copies, A1 and A2, were tested using the last 30 days as the time frame. A2 beat A1 by a whopping 30 percent margin in CPA and conversion rate – and, with 400 clicks in a 30-day period, the data was significant.
Not only does that make you impatient, but if devices are changing and the environments are changing then the test isn't really valid if it's stretched out over such a long period of time. The concept of figuring out and identifying what works best...
Shopping especially in the Shopping with AdWords campaigns found to be 2.4 to 5.9 times higher than those on YBN during the period, depending on the vertical. Of the 41,548 advertisers who had paid search ads appear on either engine during Q3...
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
It projects that spending on real-time bidded display will see a 59 percent compound annual growth rate during this period, which would bring spending via RTB to $13.9 billion. Search marketers know plenty about campaigns that revolve around...
However, you can see a high percentage of accuracy (~94 percent) if you only fingerprint for a short period of time. Over a long period of time, fingerprinting can produce discrepancies. If users take the time to limit tracking, the information...
Upon Francis' election and induction into the Vatican as the new pope, the Internet has responded in a short period of time, as has the public. Since that article was written on March 13, a considerable change has taken place in only 8 days' time:
For this purpose, I will assume the desired time period is monthly. The reason why these metrics can be misleading is because they are unique metrics, which means daily totals can't be summed to get the total for a week, month, or any other time...
While tablet traffic grew 155 percent in that time period, smartphone traffic still accounts for more than half of all mobile unique visitors. Mobile devices may be replacing desktops as the preferred search tool: 77 percent of mobile searches...
Use Google Analytics to track the volume of people arriving through organic links in each time period. Track this over a long enough period of time and use Google Analytics to also store the original traffic source.
