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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client used a faulty conversion code; wasn't discovered for 6 weeks), so reporting on sales figures...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. As the table above illustrates, were it not for the...

  3. Google Reports Surge in Government Takedown Requests

    In this particular time period, we received court orders in several countries to remove blog posts criticising government officials or their associates. From July to December 2012 Google received 2,285 government requests to remove content from its...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...