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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. Some functionality has been lost, but there are lots of new features, so if...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Recency: based on time stamps, which assigns credit based on length of time passed. Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally mandated test lab over a period of two years.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to smartphone. And among the separate mobile URL approaches, not having an alternate URL tag was the most common...