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  1. Disney Dominates Halloween Keyword Ad Spend

    Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent on Disney-branded keywords. Over the same time period, $67,000 was spent on keywords for costumes that contained the word "sexy," with another $42,000 was...

  2. Penguin – What Happens Next? 10 Data-Led Predictions

    To date there have been at least 30 of those we know of in a period spanning just more than three-and-a-half years. For those still impacted by the initial "shock and awe" tactics employed by Google some 12 months ago, "official news" that a...

  3. Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

    It’s worth noting also that this study is relatively narrow, focusing on a specific time period in one vertical. In addition to controlling competitor conquesting on your brand terms, you’re boosting your brand impression every time your ad serves.

  4. The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

    Additional signals will have been added to the algorithm over a period of nearly a year and "spammy" links that may have passed under the radar last round, (i.e.paid and other spammy links) could potentially trip a filter, aka Penguin 3.0.

  5. What Makes Content Shareable & Why It Matters for SEO

    If you have 100 people individually sharing an identical link pointing back to your site, especially within a quick period of time, search ranking algorithms are going to assign more importance to the linked content, thus ranking it higher.

  6. Fake Googlebot Activity up 61% [Report]

    Just in time for the annual security conferences of Black Hat and Defcon in Las Vegas, Nevada, Incapusla Security has released their latest report on the state of Googlebot (and it's evil malicious twin).