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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    When you load your site in a new browser tab or window, you will see the preview and debug window at the bottom of the screen. As you can guess, time on page is critically important for understanding a "bad" bounce rate or "low" dwell time.

  2. Top Online Retailers Lag in Mobile Experience [Study]

    Load time Place the most important information for consumers at the top of the page or above the fold where viewers can easily find it. You might think the big ecommerce brands already have that figured out, but The Search Agency released today...