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Time Out Marketing Your Smb

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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    As an SMB in the digital age, your website represents your brand. After investing all this time and money into marketing efforts that drive traffic to your website, it's ultimately the website's responsibility to convert that traffic into leads or...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    On the other hand, if an SMB is using their company’s Twitter page to tweet about how good lunch was today at the office, then yes, that is easy and inexpensive, and also ineffective. While organic search takes time, paid search allows SMBs to get...

  4. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Each has 3,000-5,000+ fans (well branded for an SMB on Facebook) Increasingly, people are genuinely interested in getting their business involved in social media but they're afraid that they would be wasting their time with Facebook marketing.

  5. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Much like the bait and switch, an SEO con artist may also opt to rewrite affiliate tracking codes for SMB websites that have active affiliate programs. This is a classic SEO con-artist tactic whereby traffic is purchased from paid online marketing...

  6. Will Local Make up 70% of Mobile Ad Spending?

    Mobile advertising will move down market to SMB and mid-market segments, where it currently makes up a very small portion of the overall ad spend. Unlike national advertisers, 100 percent of SMB ads target specific geographic areas and are thus...