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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Bing overtook Yahoo to become the second most popular U.S.search engine for the first time in December 2011. Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo...

  2. Biggest Search Events of 2011 & Predictions for 2012

    Ostensibly, the alliance was part of an aim to deliver faster, more relevant results to users of both Yahoo search and Bing, with collaboration in other areas like paid search, too. The Microsoft-Yahoo Search Alliance gave Microsoft direct access...

  3. Resources for Learning About PPC

    Bing and Yahoo PPC Resources There’s also a Bing Search blog. Yahoo’s help offering is comparatively limited – and only now relevant outside the U.S.given the Search Alliance. Fortunately somebody at Google has noticed and there’s a directory of...

  4. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    In July 2010, Yahoo Japan, an independent entity from Yahoo, announced it has decided to forgo the Bing transition to use Google's organic and paid search results citing Microsoft's search technology was insufficient to serve local needs such as...