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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that Yahoo wants to be in there and potentially take some...

  2. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your...

  3. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    Bing also powers Yahoo search, so it will be interesting to see how Yahoo implements their search when Bing goes fully encrypted. So there's a possibility that Bing is making the change because Yahoo had set a Q1 deadline for the switch to secure...

  4. 9 Things You Must Update When Moving Your Business Location

    This means Google Places, Yelp, Chamber of Commerce information, Bing Places, Yahoo Local, AngiesList, HealthGrades, and more will need to be updated. When you start sharing your new address, make sure you're using the "normalized" address that...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  6. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Bing displays auto-complete results in the search bar as well. Yahoo also displays #hashtag results as demonstrated in...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  8. Could Bing Ever Overtake Google in Search?

    Um, Bing/Yahoo, anyone? In quite a short period of time (just a few years), we could see a switch from Google search to Bing search depending on the adoption of certain mobile devices. If Bing were to lead the search engine market share over Google...