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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? Describe [VENDOR NAME]'s philosophy as it relates to...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And with extremely low dwell time, users are sending Google and Bing incredible data that the page (probably) didn't meet their needs. For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even...

  6. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Bing displays auto-complete results in the search bar as well. For example, #seochat is a popular stream of conversation used...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from Google Webmaster Tools (at least for now). Bing and Yahoo organic search data is available (unless the engines are used...

  9. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Now that Google has made the change to secure search, I wouldn't be all that surprised if other search engines, such as Bing, also make a switch to encrypted search as well, meaning that small percentage of keyword data you are still getting from...

  10. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. Or Bing, or Yahoo, and so forth. Native to all Windows Mobile devices as well as...