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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Nick Carter, director of marketing and sales said the company jumped on the chance to test the new feature. Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels...

  3. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. It'll show search volume, create ad groups, and provide demographic...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. There are a few factors that may cause unqualified traffic, such as...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to...

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Over the course of my trips, I turned to my tablet while relaxing (and digesting) to check out the latest deals and sales. By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize...

  8. 7 Content Marketing Tips to Recover From Google Penguin

    This helps with sales even if people never read those posts. Bad blogs pull users off of your sales pages and then scare them off of your site. According to their infographic, this generated about $300,000 in sales (about 3.1 million South African...

  9. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Did it have a fantastic sales day? At this point in the campaign, it might be a good time to refine...