Zappos has offered this as well for a long time now. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags.
It's time to shed a little clarity on the subject in a simple format. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest...
Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories, all the way back to 2004. Derived from Google’s Knowledge Graph, the data is featured in Google Trends...
It isn't the first time that Canadian Google users have their own special logo. While Google is celebrating with one of its Doodle 4 Google winners in the U.S. Canadian Google users are instead seeing a Google Doodle celebrating the 140th...
So while you were spending all that time concentrating on your content marketing, what were you doing about making sure you met the rest of the 200+ points on the algorithm? Are you showing Google no one is at the helm while you spend all your time...
This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put...
Having an interest in astronomy, a day where I can observe the things I study on my own time would satisfy me. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Ad creative would then focus on an offline call to action relevant to the various brick and...
If you launch a piece of content at the wrong time, your story just might not get noticed. Once you understand what's happening in the year ahead, you can plan where to invest your time, resources, and energy.
The downside to creating these dynamic pages is the time associated with setting up the 1 on 1 communications. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector.
While Google is still the huge powerhouse when it comes to search market share in the US, Microsoft / Bing is definitely making its presence known with a nearly 2 percent increase from this time last year.
So now that you've got your head around the various languages shown, it's time to actually consider the data here. This report shows us how many visits and the on page interaction that has been seen for different languages.
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. These metrics have withstood the test of time, and in cases where assessing actual sales is...
The next sprint, she said, would be all about delighting Yahoo users with new features, “making continuous improvements and adjustments over time,” and that Yahoo’s products will be releasing with small changes much more frequently.
They have also added real-time ad previews, so advertisers can see how their ad will appear right as they create it. Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction...
In SEO, like in any other practice, actions happen all the time and they affect your SEO campaigns in multitudes of ways. Upon analyzing the possible outcomes of these three plans you decide to first revisit the on-page SEO work you've done for...
It is then time to hand over to the design, SEO, and usability project team. Ensure your site speed and response time is rapid. Organize your content – date, time, geography, location, topic, and target audience.
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. It's useful to test any settings out to ensure that there are no issues once enabled and deployed but most...
Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people. It takes time, energy, and brainpower.
The new style of ads are in the testing phase and advertisers aren't being charged for ad clicks at this time. Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps...
