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  1. Disney Dominates Halloween Keyword Ad Spend

    Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent on Disney-branded keywords. Over the same time period, $67,000 was spent on keywords for costumes that contained the word "sexy," with another $42,000 was...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first...

  3. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    It will allow users to provide real-time feedback on political events and "vote" on reactions to what is happening in live debates. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity.

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would...

  5. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Review the bounce rate metric and the time on-site metric of both paid search traffic and...

  6. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar retail...

  7. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Other pitfalls Brady mentioned were flaws in the platform's conversion timing, which is measured in Greenwich Mean Time, and also the fact that LinkedIn doesn't yet offer in-house conversion. Could LinkedIn advertising be an answer for brands that...

  8. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do not hire full-time employees too early or they will drag you down if a big client cancels. I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting...

  9. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and...

  10. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...