SEO News

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  1. The Rise of the User Experience Marketer

    And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. This may ruffle some feathers, but it’s time to find the intersection between user...

  2. Learning to Carry Your SEO Baggage

    But they could be an 8-year-old ticking time bomb. The mistakes of your past don’t necessarily disappear with time. The things we’ve done, for better or worse are what make us who we are now. Our websites are no different.

  3. Target Adds Product Search to App in Time for Black Friday

    Alternatively, if I had been in a Target store at the time I could have scanned the barcode to add automatically. Next it was time to see if my closest store (which happens to be located right by Target Corporate) had the Xbox One available.

  4. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Optimizing your paid search ad copy is arguably the most...

  5. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...