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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Time on Page: Uses the time metrics available for the page and works out the average across the pageviews. If you haven't checked your Content Reports in Google Analytics recently, now is the time. Be aware that the percentages shown are calculated...

  2. How to Identify Non-Ranking URL Page Types Using Google Site Search

    We're all familiar with identifying page types, benchmarking, then tracking over time the URLs we want to see in search results. Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL keyword trends, which provides a trend over time for whether a page is losing or gaining rankings for its targeted keywords. Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Overall, cost per click was up in Q1 for all search engines from the same time last year at $0.91, but down from the seasonal spikes of Q4 2013...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time.