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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    We're all familiar with identifying page types, benchmarking, then tracking over time the URLs we want to see in search results. Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL keyword trends, which provides a trend over time for whether a page is losing or gaining rankings for its targeted keywords. Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Overall, cost per click was up in Q1 for all search engines from the same time last year at $0.91, but down from the seasonal spikes of Q4 2013...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time.

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The time-on-site and bounce rate for our campaigns were comparable to the website average. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow.

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But, after five years at the helm with three of the most prestigious brands in the digital marketing industry, it’s time for a change, a new direction and new captain. It is a very exciting time for these brands and Mike has made the next chapter...

  7. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet advertising than broadcast television. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion...