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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Keep in mind, however, that these recommendations are not a...

  2. Using Analytical Analysis to Help Improve Conversions

    Now that we have a general understanding of overarching user flow behaviors of our converters vs.non-converters, we can likely start coming up with a little more insight on where we may be able to improve our conversation optimization efforts...

  3. Writing Your Way to the Top of Search and Social Results

    Optimization and writing go together like peanut butter and jelly. We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Search Engine Optimization A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns:

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Clearly, marketers are relying more and more on attribution to answer questions about performance, validate optimization decisions, and guide budget planning. As the report recommends, connect your attribution to your bidding platforms to capture...