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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Every Week - Total Time 15 Minutes:

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: And, finally, for the first time, Searchmetrics says it measured user signals...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. He said his firm is seeing about 90 percent of keyword "(not provided)" at this time, calling it "mildly irritating. Remember, "look-back" periods should match the consumer...