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  1. Search Engine Marketing Checklist for Hotel Marketers

    Search Engine Optimization A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns:

  2. 3 Must-Know Findings About Cross-Channel Attribution

    Clearly, marketers are relying more and more on attribution to answer questions about performance, validate optimization decisions, and guide budget planning. As the report recommends, connect your attribution to your bidding platforms to capture...

  3. Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10...

  4. SEO Is No One-Trick Pony

    If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. Usability/Conversion Rate Optimization You can spend a lot of time in this area of practice (and I suggest that this...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Full-spectrum optimization for content creators means:

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Every Week - Total Time 15 Minutes:

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: And, finally, for the first time, Searchmetrics says it measured user signals...