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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Content marketing is social, and it's time to move along the content continuum from stasis to storytelling. Somehow people that love you and what you do gather together and say all kinds of...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    The optimization process identifies the real opportunities and unmet needs in a task domain. This is the objective of task optimization, to reduce user steps and decisions. Shoppers tend to buy one bouquet at a time and we incorporated suggestive...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many blog optimization practitioners recommend writing at this level for your blog. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that...

  7. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Video and Image Optimization On Page Optimization of HTML Pages

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. UserTesting.com presents a way for you to send real live people on the same journeys your customers take by sending them to...