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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  2. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Summer is always a fairly slow time of year in the land of search engine...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures, or playing games that teach you...