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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. Individuals who were shopping for kid-related products (In-Market Audiences) One strategy was based on content read by our audience...

  2. Small Business Social Media: 3 Tips to Get Started

    It makes sense to do this now so you know what badges, buttons, and content will perform best based on network and demographic of that network before making a lot of website changes. Each social network supports a demographic that likes different...

  3. How to Find a PPC Niche & Attract Customers

    In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites that attract your broad market demographic (i.e.new mothers, gardeners...

  4. 2010 Search Predictions: The Experts Weigh In

    Ask.com is an example of this, when Ask catered to answering questions, they were very popular amoung women, which is a great demographic to support. The bottom line is that when it comes to any vertical search market, you've got to remember that...