Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...
This is great, but what if you want to see what's happening in a specific market, like Los Angeles? Download Geographic and Time Data to Analyze If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which...
Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Unique identifier matching is an automated and real-time way of comparing clicks to...
You should leave yourself 60-90 days to market the event before hosting it. Once you've established your event, it's time to come up with a date. If you're looking for a donation, be up front and state the same in your job title, so you aren't...
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Same concept, but now it can be applied using a more census-based and real-time...
Stream Ads will have a similar look and feel to the news articles that will share space with the ads, and Yahoo plans to improve those features after the new ad product goes to market based on early results.
Company stock remained flat in after-hours trading as Facebook narrowly beat the market's expectations for the quarter. We have an ad format that works on mobile and we have identity so that we can put the right ads in front of the right people.The...
Engineers do extensive research on their target, from industry research to current products in market. Whatever cliché term you want to call it – thinking outside of the box, ideating, etc.now is the time to do it.
On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. Time it Right I remember the first time I used a press release, the nice guy I talked to on the...
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. But Bing is suggesting not showing 10 links all the time.
But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. There are many inexpensive and effective tools on the...
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. Competing with the big names, giant retailers, and pop up chains...
How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take...
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
More bad apps rushing in the market. Increasingly, your audience is spending time interacting with your brand on mobile devices every year. Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast...
Affiliates with loyalists who come to them directly, and those who market directly to those loyalists via email, Facebook, and other channels will likely see little effect, she thinks. Says Tricia Meyer, who operates 12 affiliate sites including...
With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. Just in time for the 2012 holiday sales. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of...
