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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. As usual, such news was met with much debate, fear, and uncertainty. Google has been making lots of noise of late, penalizing guest blogging...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. Modern content management systems do a pretty good job in this area, and if you are using...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. If it's that good, they will get picked up and be the news. That's according to Joe Pulizzi, who is one of the leading thought leaders...

  4. How to Plan Effectively for Content Marketing in 2014

    If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media management and monitoring tool in place for your business. In online PR, however, it's critical that you stay on top of daily (if...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  6. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. Talk about reputation management: New York City mayoral candidate Anthony Weiner resigned from Congress in 2011, following a sexting scandal involving women he met online and inappropriate...

  7. Social Media Automation: A Beginner's Guide for Small Business Owners

    And both branding and link-baiting benefit from strong social media management. Leveraging automation in the execution of social media management is smart, but can be taken too far. Social media has been in the news for years as the newest...

  8. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Where and how you consume news, interact and engage with information, people and calls to action is...