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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey asked respondents what content management systems they used. Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content.

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    OMG' Moments and Lessons in Reputation Management Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketing management through the cloud is attractive to many because: Delivering the right message to the right person at the right time. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. Modern content management systems do a pretty good job in this area, and if you are using...

  7. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    Secondly, they have added new tag management integration with content experiments. AdMob has added tag management for content experiments, which gives more tools for in-app purchase options. Now AdMob users can access their Google Analytics data...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  9. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. There was a time when saying the same thing a little better than the last person was enough to build authority online.