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  1. Can Groupon Break Into the Search Market?

    Another key difference is Groupon's plan to turn management of the pages over to business owners. At the same time, the increased visibility that comes with detailed listings pages increases visibility and social engagement, and may make businesses...

  2. "Which Update?" Is the Wrong Question

    Beginner SEO or Management With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either...

  3. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are visible where and...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. As a technology company entirely focused on creating tools that maximize local...

  5. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. This week, the announcement of a new acquisition hit the...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  8. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one.