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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Listing Management Data Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What is the average page load time for the...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. With regard to digital asset management, new features now optimize for asset sharing...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow ISPs to engage in "commercially reasonable" traffic management. Translation: Rather than the "level playing field" that currently exists...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. Users that have taken the time to add a photo of themselves and a little biographical information are more likely to be...

  5. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  6. How Can Good PPC Managers Become Great PPC Managers?

    In terms of your PPC management, what does that look like for you? Over time, these small changes will improve the overall health of any PPC account. And it got me thinking – what are the differences between good PPC managers and great PPC managers?

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.