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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    You may have concerns at the beginning that you overcome, only to find yourself given the opportunity to publish a piece in a big brand magazine or speak in front of 3,000 people. Some people experience resistance (now's not the time; it's too hard...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. There was a time when saying the same thing a little better than the last person was enough to build authority online.

  3. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    It's no wonder they would want to dissociate their law firm from the video Time Magazine is calling "the most racist 'not racist' ad for a law firm. It's an advertising campaign with all the subtlety and finesse of an intoxicated streaker at a...

  4. Google Doodle Marks 50th Anniversary of King's 'I Have a Dream' Speech

    King was named to the Man of the Year by Time magazine for both 1963 in 1964, following the speech. This isn't the first time the Google has paid tribute to Dr. Today's Google Doodle celebrates Martin Luther King Jr.s "I Have a Dream" speech, which...

  5. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Music magazine NME heard about it and asked their readers to vote for one specific Bowie song – "The Laughing Gnome". Just take whatever you've learned from the experience and make sure to apply it the next time you try to do something similar.

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule...