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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. More engagement and time on site: Reading 1,500-words of pure gold puts someone in a very...

  2. 4 Critical Elements of a Successful Content Marketing Team

    This position is a non-negotiable, and is often the position that'll be putting in the most hours over the life of a campaign. Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While the platform looks like another social analytics platform, it actually started life as an RSS dashboard and that functionality is still available. Instagram: Personal passions, key influencers, travel/holiday preferences, and key life moments.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In Real Life' SEO Link Building Outreach This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: As they say in Hollywood, the show must goes on, so we SEOs need to look at life beyond Keywords. MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses.