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  1. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  2. Driving Consumer Insights With Mobile Analytics

    The highest life form in terms of analysis is Cohort analysis, said Kadanoff. Increasingly, your audience is spending time interacting with your brand on mobile devices every year. Craver then highlighted his experience with TKTS, which from their...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    I have spent the last 12 years of my life building my business and have become quite successful. A costly link audit and disavow is in your future if you hire anyone stating they will acquire 10,000 in a time span in as little as one week.

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Instead, I’m going to list the issues I found during a recent lite audit, which offered many real life examples of issues you may encounter. I explained that the company’s goal is to build up more credibility in Google’s eyes, and that building a...

  5. 13 New Year's Resolutions Every Marketer Should Make in 2013

    There is life beyond your marketing department. Achieve Work/Life Balance The new year is the perfect time to kick your professional butt into gear. However, too many ideas increases the time it takes to narrow it down to one.

  6. Marines Launch New Pandora-inspired YouTube Brand Channel

    GJ: How do you identify Marine Corps prospects and supporters who are actively seeking more information about the training, values, and life of active-duty Marines? Marine Corps prospects and supporters search for information about the training...