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  1. The Rise of the User Experience Marketer

    Get real-life feedback and apply a qualitative, test-and-learn approach to your marketing strategy. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer...

  2. Poor liquidity stalls long-dated Thai derivatives market

    The introduction of RBC has highlighted this mismatch risk between the assets and the liabilities," says Sutee Mokkhavesa, Bangkok-based head of risk and strategy at Muang Thai Life Assurance. Life is made all the harder for the insurance sector by...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Some of life's most memorable moments are products of surprise: a surprise birthday party, marriage proposal, promotion, bonus or an unexpected gift. Limited time or resources have them talking at audiences as masses instead of investing in...

  4. Why You Need to Own Your Data & Digital Assets

    Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the business. Rarely does one person or vendor manage digital assets like the website, social media, video...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    You may just make a connection at SES Atlanta that could change your life. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. Additionally, you will have the opportunity to get face time...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Keep a running list of ideas that bubble up from previous pieces and find ways to extend the shelf life of your content. Content marketing is about cultivating two-way conversations and building relationships and that takes time (and money!

  7. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. More engagement and time on site: Reading 1,500-words of pure gold puts someone in a very...