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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    You can learn more about aspects of international SEO here. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I grew up and spent most of my life (so far) in Egypt, where we didn't recognize, let alone celebrate International Women's Day,” El-Shinnaway said. Indeed, International Women’s Day is all about celebrating the achievements of women past and present.

  4. Undoing SEO Damage Caused by Global Reputation Management Disasters

    KFC Malaysia is proof that when you're doing global SEO, reacting quickly to social media disasters is paramount to a successful international SEO job. You'll need to learn how to: Start by facing the reality that social and SEO are closely tied...

  5. Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

    Although I love Macy’s, I shop there and I enjoy watching their parade; a friend recently tipped me off on Macy’s new global strategy for International SEO and I almost fell off my chair. I’m not trying to do a “double rainbow” drama but this one...

  6. Social Media Around the World: Current Trends and Future Growth

    Social media networking sites continue to be one of the hottest commodities in the international online marketplace. According to data collected by Universal Mccann International Social Media Research, much of the new content available on the...

  7. Global Search Marketing Numbers Are Shocking, Wake up America!

    It was time for me to brush up on my statistics and remind myself of the key numbers of international search -- and even I was shocked. Last week I was in sunny Los Angeles for a domain conference tasked with talking about search marketing from an...